Meet The Designer
Sonia West Sandefur
"After over thirteen years working in marketing & communications for a luxury fashion house, I finally found my ikigai. In the dust, doubts, endless decisions and guilty pleasures of renovating my own home, I became the client before I became the Designer. Navigating the overwhelm, the trust required, the endless choices and the constant need for reassurance along the way. That experience is what led me here.
​
I was intimidated by the big glossy interior firms and I also wanted to create something deeply personal for us as a family, so it was really important to cut out the noise of other opinions and trends and to hone in on what really felt 'us'.
With this in mind, I am not a big glossy interior firm, I'm a one woman studio, running purely on passion and my newly discovered ikigai in design. I work closely with your contractors, but more importantly, with you. Listening deeply, understanding how you live, inviting you in to the process so the end result feels personal, grounded, and yours.
​​
British born and raised, to a Spanish mother and Bangladeshi father, I moved to Dubai nine years ago with a global luxury brand. What was originally meant as a brief career chapter abroad, became a life rooted here. Now a mother to two beautiful little souls, my perception of what space, rhythm and "home" truly means has been totally reshaped. Design for me, isn't just about beauty, it's about creating environments that support real life and the lifestyle we strive to lead.
​​
If the organic, imperfect beauty of Casa Roca resonates with you, and you are quietly planning your new dream home, I'd love to help you create your very own sanctuary.
​
Sonia x
